Better analysis. Faster decisions.
About
Brunswick Lion helps companies strengthen their finance and operations. We build clear financial models, solid controls, and concise board reporting that make decisions easier. Our work improves margins, simplifies processes, and sets up scalable governance. Whether you’re preparing for a deal, running a transformation, or improving daily performance, we blend financial rigour with practical execution.
Operator. Strategist. Partner. Driving Performance Where It Matters.
Brunswick Lion helps leaders get control of their business and keep it running smoothly. We don’t hand over a slide deck and walk away — we work with you to solve problems and make real improvements. Whether it’s getting your leadership team aligned, fixing broken processes, or building better reporting, we bring structure and clarity so decisions get made and things get done.
We focus on work that lasts. From financial models and board packs to forecasting and governance, everything we build is meant to be used — not shelved. Our job is to make your systems stronger, your team more capable, and your results more reliable.
Our work covers everything from IPO and M&A preparation to post-merger integration and scaling operations. We’ve helped businesses lift profitability, rebuild marketing and supply chains, and run transformations across finance, operations, and tech.
We move quickly and work as part of your team. With Brunswick Lion, you’re not hiring a consultant — you’re getting a partner who brings financial discipline, clear thinking, and real-world experience to help your business perform better.
Services
I build finance systems and fix broken processes. That means financial models you can trust, board reports that don’t take 40 hours to update, forecasts that help you make decisions, and controls that catch issues early. I work hands-on and stay until everything runs smoothly — no endless retainers, no slide decks without delivery.
CFO Services
Fractional CFO work for start-ups and scale-ups. I fix accounting chaos, build board packs that don’t take weeks to produce, set up cash flow visibility, and implement FP&A frameworks. Whether you need monthly close tightened, financial controls established, or runway management sorted, I work embedded in your team until it’s done.
SaaS & Financial Modelling
I build financial models for SaaS and subscription businesses that make growth, pricing, and capital decisions clear. The focus is on real drivers — recurring revenue, churn, CAC, LTV, and cohorts — tied directly to your actual data. The result is a live model that shows how customer behaviour and pricing decisions affect cash flow, profitability, and runway, giving you a single source of truth for planning and decision-making.
Strategic Transformation Projects incl. Post-Merger
When something fundamental needs to change — a turnaround, pricing reset, cost restructure, or post-merger integration — I lead it from design to delivery. I’ve worked through growth crises and complex integrations, bringing structure, pace, and accountability to get results. You get lasting change, not presentations about it.
Operational Excellence & Scale-Up Strategy
I fix the processes that hold growth back. That means improving margins through smarter cost structures and automation, streamlining supply chains, and building systems that run without constant supervision. I find where efficiency is lost and fix it so you can scale without adding headcount every quarter.
Founder & CEO Advisory
I help founders prepare for fundraising, acquisitions, and IPOs with clear financial storytelling and solid numbers behind it. That means building the narrative investors want to see, stress-testing your forecasts, and getting you ready for tough questions. No theory or templates — just focused work tailored to your business.
Articles
Read our thoughts on various topics business, finance, economics and life
An analysis of current developments and the speed of change.
Why we struggle to grasp change and considering all I know and experience today, it’s happening and it’s happening faster than ever.
A runthrough Claude Skills and how it can be useful beyond the hype.
While it is a promising step into the right direction, only the connection with the datawarehouse via the MCP makes is really powerful
Real performance comes from getting the fundamentals right — weekly cost reviews, clear KPIs, and cash discipline. It starts with people and process, not tools. Only when those foundations are in place can data and technology create leverage, not noise.
While there is a lot of hype around a lot of tools this is one that we actually find very helpful: Gamma.AI for quick slide building.
A selection of what I’ve read over the past year — and the insights I’ve taken from each. I’ve grouped them into Business & Economics, Health & Lifestyle, Fiction, and What’s Next. These books have influenced how I think, work, and lead
A reflection on the state of AI and change in September 2024
From Insight to Impact
We believe strong execution starts with strong thinking. At Brunswick Lion, we draw on time-tested concepts adapted to real-world challenges. This section highlights the books and frameworks that shape how we approach strategy, operations, leadership, and performance — not as theory, but as tools that drive results.
Let’s Connect
Whether you’re growing, facing a challenge, or simply thinking through what’s next — we’re always open to a conversation. We work with businesses at all stages, and sometimes a quick chat can bring clarity or spark the right idea.
